Campaign to teach SA consumers their rights

Wednesday, January 26, 2011

Pretoria - South Africans will soon have a chance to get clued up on the pending Consumer Protection Act with an educational campaign planned by the Department of Trade and Industry (dti).

The campaign, which will run throughout February, aims to raise awareness among South Africans about their rights as consumers under the Consumer Protection Act, which comes into effect on 1 April this year. The Act will be implemented by the National Consumer Commission.

The cancelling or renewal of fixed term agreements, choosing or examination of goods even after purchase and delivery, as well as the returning of goods and the cancelling of advance reservations are among the areas of focus of the campaign.

The department's spokesperson, Sidwell Medupi, said on Wednesday that the outcome of the campaign was to ensure that consumers are able to make well informed buying decisions and that consumers have access to efficient and effective redress, as well as being educated about their rights and responsibilities.