Minister in the Presidency Khumbudzo Ntshavheni has called on the Media Development and Diversity Agency (MDDA) to focus on ensuring the sustainability of community media as it is critical for access to information.
Reflecting on the 20 years of existence of the MDDA, the Minister said since its inception, the agency has funded a total number of 586 community media projects but now has just over 260 community radio stations in existence due to continuous threats by signalling fees and an onerous license renewal regime.
“At a policy level, the immediate period will require us to level the playing fields in terms of licensing regime and protect the frequencies of community media in a similar manner frequencies of commercial media are protected.
“We must also create a seamless graduation path from community to small commercial media. The MDDA will need to grapple with the funding arrangements whilst [the] Government Communication and Information System (GCIS) must seek better ways of improving the funding formula to the MDDA,” Ntshavheni said on Thursday.
She emphasised the role of community media, which serves as a vital channel through which individuals can access, share, and contribute to a wealth of information that strengthens communities.
“Community media platforms, such as local newspapers, radio stations, and online forums, they must act as the lifeblood of our communities. They must provide a unique avenue for residents to stay informed about local events, developments, and issues that directly impact their lives.
“These platforms must offer a voice to those who might otherwise be unheard, ensuring diverse perspectives are represented. In their nature, community media fosters a sense of belonging and cohesion.
“When we have access to information about our surroundings, we are better equipped to engage with our community, participate in civic activities, and support local businesses and initiatives. This interconnectedness can lead to stronger, more vibrant neighbourhoods,” the Minister said.
Ntshavheni said access to information through community media is not just a matter of convenience; it is a fundamental aspect of a healthy democracy.
“Informed citizens are better prepared to make decisions about their governance, hold their leaders accountable, and advocate for policies that align with their values.
“It is essential that we recognize the significance of preserving and supporting community media and this is the cardinal responsibility of the MDDA,” the Minister said.
Transforming the media sector
Through the establishment of the MDDA in 2003, government has made strong inroads in developing the community media sector to reflect the needs and aspirations of all South Africans.
“The MDDA has channelled resources to the community and small commercial media sector, contributing towards the expansion of ownership and control as well as access to the media by ordinary South Africans.
“This achievement is evidenced by the burgeoning of both community and small commercial media, which is being published or broadcast in all indigenous languages that are spoken within South Africa. The agency has achieved this through prioritising funding for these groups to enable them to start their own community media projects,” the Minister said.
She said It is important strengthen community media because in an age dominated by global information network, it can be easy to overlook the invaluable contribution of local news outlets and grassroots platforms.
“Yet, these outlets are the bedrock of informed, engaged, and connected communities,” Ntshavheni said. –SAnews.gov.za
