Durban has yet again stamped its status as a premier holiday destination, with the city's tourism profile proving to be of great economic benefit to the local community.
This week, the eThekwini Municipality announced the findings of a socio-economic assessment on the festive season’s impact on the city.
The in-depth report, conducted by BDO South Africa, an independent accounting and consulting firm, highlighted the significant economic benefits generated during the 2024/25 festive season, which spanned from 1 December 2024 to 12 January 2025.
According to the assessment, the 2024/25 festive season resulted in a staggering direct spend of R1.95 billion within eThekwini Municipality, showcasing a strong demand from both domestic and international visitors.
“The total economic contribution to the local economy was an impressive R4.83 billion, illustrating the multiplier effect of the tourism sector. The festive influx also contributed about R360 million in revenue to the government, further highlighting the important role tourism plays in local and national economies,” the municipality said.
The city said this wave of tourism created or sustained approximately 8 716 jobs, offering vital employment opportunities for residents in various sectors, including hospitality, retail, transportation and entertainment.
“The job creation underscores tourism’s role as a crucial pillar of the local economy, providing livelihoods and supporting families,” the municipality said.
Over 800 000 visitors
The festive season has also attracted a total of 875 289 visitors to Durban, including 447 832 domestic overnight visitors, 33 577 foreign overnight visitors, and 393 880-day visitors.
A survey of visitors revealed that 79% perceive Durban as a prime tourist destination.
Visitors participated in various activities, with the top attractions being the city’s breathtaking beaches (73%), local eateries (69%), and shopping experiences (64%).
Notably, 54% of visitors were drawn to uShaka Marine World, highlighting the city’s diverse offerings that cater to all ages and interests.
The economic impact assessment further acknowledged the significant contributions of major events held throughout the city, including Beach Paradise, Fact DBN Rocks, Anywhere In Your City and the uMgababa New Year Picnic, played a substantial role in attracting thousands of attendees, and contributed in driving the local economy during the 2024/25 festive season.
“The festive season saw an average overall occupancy rate of 69%, with hotels reaching 72%, a notable increase from the previous year’s 70%. Peak occupancy rates reached 91% during the Christmas long weekend, illustrating the high demand and the city’s appeal as a festive getaway,” the municipality said.
Looking ahead
The municipality said Durban’s tourism sector continues to demonstrate resilience and growth, with significant opportunities for future development.
The municipality said the insights from the report will guide the city’s strategic initiatives to enhance visitor experiences and maximise economic benefits for communities.
EThekwini Municipality Mayor, Cyril Xaba said the city remains fully committed to working with stakeholders to ensure the continued growth of the tourism sector.
Durban Tourism will also be implementing a series of impactful initiatives designed to accelerate tourism growth.
For more information, visit www.visitdurban.travel or follow Durban Tourism on social media platforms @DBNTourism. – SAnews.gov.za
