KwaZulu-Natal Premier Nomusa Dube-Ncube has welcomed delegates participating in the Africa's Travel Indaba, which is currently underway at the Inkosi Albert Luthuli International Convention Centre in eThekwini.
Taking place from 13 - 16 May 2024, Africa’s Travel Indaba is an iconic African leisure trade show, owned by South African Tourism, with the specific objective of creating market access for the country’s vast array of African leisure tourism products.
Welcoming the delegates at the official opening of Africa's Travel Indaba on Tuesday, Dube-Ncube said the trade show provides the ideal platform for African tourism exhibitors to showcase their offerings to international and local buyers, destination marketing companies and leisure tourism services partners.
“It is the most formidable platform on the continent for you to meet face-to-face with the most influential buyers in the world, and to gain access to Africa’s excellence and its endless possibilities. These are the business opportunities and quality connections that will shape Africa’s tomorrow,” Dube-Ncube said.
READ | KZN tourism entrepreneurs set to showcase province’s rich culture at Indaba
The Premier noted that this year’s Africa’s Travel Indaba takes place at a time when South Africa is celebrating 30 years since the dawn of democracy, which ushered in a new era and assured our standing in the family of other nations.
“This milestone makes all of us gush with pride as South Africans when we consider the journey that we have travelled in moulding the country of our dreams. Today, we speak of a tourism industry that can hold its own at a global level because of our country's achievements,” Dube-Ncube said.
IMAGES | 2024 Africa's Travel Indaba
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As the tourism industry shows green shoots globally, she said one of the key sub-sectors the province wants to aggressively focus on is Meetings, Incentives, Conferences and Events (MICE).
MICE make up a big part of global business travel since every industry has regular events of some kind. The main goal is always to bring professionals together, foster connections, promote new ideas, and push growth.
“As a province, we will be at the forefront of ensuring that KwaZulu-Natal gets the lion’s share of the tourism market. As we all know, one of the biggest trends in the tourism environment is the blending of leisure tourism and business, known as 'Bleisure Travel' [blending of business and leisure travel].
“We would like to thank all of you for your continued support of Africa’s Travel Indaba. Indeed, Africa has limitless possibilities, and we must seize the opportunity to ensure that Africa’s time is now,” Dube-Ncube said. – SAnews.gov.za
