The strong working relationship between the Nelson Mandela Bay Municipality (NMBM) and local tour guides and operators, has proven to be the key driving force for the booming cruise tourism industry within the city.
According to the Tourist Guide Association of Mandela Bay (TGAMB), which represents the tour guides and operators within Nelson Mandela Bay, the industry has seen drastic growth post-COVID-19, due to the ongoing good working relationship with the municipality.
Luxolo Kanti confirmed that huge strides have been made within the tourism industry, with the "cruise industry as the catalyst and gateway” to the region’s broader tourism growth.
Kanti noted that the association, working with the municipality to rebuild the cruise industry, has seen more diversity and inclusiveness.
“A lot of emerging tour guides and operators have managed to get into the industry and thrive. Through a number of training programmes and workshops we have received on areas like Digital Marketing, Tourism Best Practice and Packaging of Cruise Tourism in South Africa, we have managed to acquire skills to market both the city and our businesses to attract more people to venture into the cruise tourism experience across the world,” he said.
Kanti also commended the municipality’s openness to the industry’s advice and contributions in policy development.
"In as much as we have made strides, there are still areas we need to improve on, both as the industry and the municipality, so that we can be competitive against other major cities.”
Successes
Highlighting the success of the current cruise season, NMBM mayor, Babalwa Lobishe said Nelson Mandela Bay has already received 34 cruise vessels which docked at the city’s ports, from the 45 scheduled for the season which started in November last year.
“In March alone, there has been seven cruise vessel dock-ins and five overnight stays, with three vessels still expected for this month. During the current cruise season, there will be 15 cruise vessels that will stay for more than one day. The cruise vessels for this season are expected to spend a combined total of 61 days,” Lobishe said.
The mayor also announced that the current cruise season is expected to generate significant economic benefits for the region, with a forecasted R100 million in economic spin-offs, an increase from R85 million during the 2023/24 season.
“This forecast is based on the anticipated 50 000 passengers who will be spending on tours, dining, shopping, and other cultural and heritage experiences across Nelson Mandela Bay. This influx of visitors will not only boost our local economy but also showcase the rich diversity and vibrant culture of our city,” the mayor said.
Appeal
In line with the city’s Tourism Master Plan, several initiatives are being pursued to enhance the region’s tourism appeal. These include the development of new cultural and heritage routes, the promotion of township tourism through community forums, and the expansion of events strategies aimed at attracting international visitors.
Member of the Mayoral Committee (MMC) for Economic Development, Tourism and Agriculture, Bassie Kamana, emphasised the municipality’s commitment to ensuring that the city remains a top destination for tourists and a thriving community for the residents.
According to Kamana, part of the work that the NMBM Tourism Sub-Directorate is doing is to create a conducive environment for the cruise industry to optimise on regional economic opportunities.
“Working with the vast tourism industry stakeholders, the metro encourages passengers to explore the full breadth of the region, including private game reserves, cultural and heritage sites, and local businesses.
“This is done to make sure that passengers do not just sleep over in the metro, but spend funds, explore and experience the region’s tourist attractions and create unforgettable memories,” Kamana said.
The MMC added that working with its development entity Mandela Bay Development Agency, Transnet, Eastern Cape Tourism, and other stakeholders, it has made strategic infrastructure investments to improve port facilities, tourism products and heritage sites. This is so as to ensure a seamless and welcoming experience for cruise tourists.
The NMBM has also paid special attention to tourist safety and hospitality by training and recruiting youth with a tourism background to work as tourism ambassadors. – SAnews.gov.za
