Pretoria - President Jacob Zuma has appointed leading businesswoman Charlotte Chichi Maponya as the new chairperson of Brand SA.
Maponya takes over from Anitha Soni, who has chaired the board since 2009. Supersport CEO Happy Ntshingila has, meanwhile, been appointed as deputy chairperson to the Board of Trustees of Brand SA, formerly known as the International Marketing Council.
The President wished Maponya and Ntshingila well in their new positions of marketing the country locally and abroad.
"Given their track record and business acumen, the SA brand is in good hands. They will have our support all the way,'' said Zuma.
The President also conveyed his gratitude and appreciation to Soni for her dedication over the past two years.
"Soni and the board have done extremely well in promoting the SA brand, making it instantly recognisable worldwide, especially during the World Cup tournament and huge marketing opportunities such as the World Economic Forum meetings in Davos. We are happy that Soni will remain on the Board as a Trustee, sharing her expertise and experience," said the President.
Meanwhile, Cabinet last week announced it approved a new slogan for Brand SA -- 'South Africa: Inspiring New Ways'.
Brand SA will champion the popularisation of this new slogan.
