SA - more than you can imagine

Pretoria - The country has a new slogan which has been approved by Cabinet.

"More than you can imagine" will replace the old "Alive with Possibility" slogan.

The decision was taken at Cabinet's last ordinary meeting for the year on Wednesday, following a lengthy consultative process that was spearheaded by the International Marketing Council (IMC) and involved various stakeholders.

Research was also conducted which included a number of focus groups and an international survey.