South Africa is today hosting a media launch to pave the way to the 19th edition of Meetings Africa -- the continent's premier business events trade show.
Tourism Minister Patricia de Lille and Deputy Minister Maggie Sotyu are today leading the launch, which is taking place at the Johannesburg Stock Exchange where they will share key information about Meetings Africa.
South African Tourism, in partnership with the Gauteng Tourism Authority, Johannesburg Tourism Company and the Sandton Convention Centre, will host the 19th Meetings Africa.
The prestigious gathering will take place at the Sandton Convention Centre in Johannesburg from 25 - 26 February 2025. This will be preceded by the Business Opportunity Networking Day (BONDay) on 24 February, which is designed to foster meaningful connections and collaborations.
Meetings Africa
Meetings Africa is the leading platform that showcases Africa's diverse business events, products and experiences. It will be held under the theme: “Africa’s success built on quality connections.”
The event highlights collaboration and knowledge sharing to drive the continent’s success and growth.
This year, Meetings Africa will once again bring together hundreds of exhibitors, buyers and key decision-makers from the global business events sector.
It is a sought-after platform designed to drive engagement, create impactful connections, and unlock new opportunities for Africa's business events industry.
With attendees expected from 19 African countries and 52 international markets, the event is set to amplify Africa’s positioning as a world-class destination for business events.
Meetings Africa 2025 also capitalises on the tourism sector’s remarkable recovery momentum and its potential to propel economic growth across the continent.
The media launch will include a panel discussion by tourism and business events leaders including South African Tourism CEO, Nombulelo Guliwe; Sithembiso Dlamini, the CEO of Gauteng Tourism Authority; Rick Taylor, the CEO of The Business Tourism Company; Glenton de Kock, the CEO of the South African Association of the Conference Industry, and Gwen Ncube, the Director for Stakeholder Relations at Small Tourism Enterprise Association (STEA). – SAnews.gov.za
